SBI Foundation’s Muskaan Initiative: Funding Opportunity for NGOs Working in Child Development

The SBI Foundation (SBIF) has released a Request for Proposals (RFP) under its flagship Muskaan program, inviting eligible NGOs to submit innovative, impactful proposals focused on child development. With a generous budget, long-term support, and a wide thematic scope—from early childhood care to combating child sexual abuse—this initiative is tailor-made for non-profits with experience and passion in the child development space.

This blog provides a comprehensive overview of the SBIF Muskaan funding opportunity for NGOs in RFP 2025, covering everything from eligibility requirements and proposal deadlines to the types of projects being funded

What Is SBIF Muskaan? Funding Opportunity for NGO

SBIF Muskaan is SBI Foundation’s dedicated initiative for Child Development, introduced to address the multiple, often interconnected vulnerabilities children face across India—especially in rural and under-resourced urban areas.

The program aligns with the United Nations Convention on the Rights of the Child (UNCRC) and seeks to:

• Improve early childhood care and education

• Promote child-friendly infrastructure

• Address child sexual abuse through awareness and legal support

• Strengthen Child Care Institutions (CCIs) with sustainable models

SBIF NGO Funding Opportunity

BIF Muskaan offers:

• Project Funding Up to ₹2 Crores

• Project Duration: 2 Years

• Support for Infrastructure, Capacity Building, and Outreach

• Preference to Government-Linked and Scalable Models

Whether you run an existing Child Care Institution, manage Anganwadis, or work in child protection and legal support, this program opens doors for sustainable funding and wide-scale impact.

Deadline to Apply: 11th August 2025

Apply via Email: muskaanrfp@sbifoundation.co.in

RFP Link: https://www.sbifoundation.in/Request%20for%20Proposals

Who Can Apply?

To be eligible, your NGO must:

• Be a registered non-profit in India (Trust, Society, or Section 8 Company)

• Have minimum 3 years of experience in child development or related areas

• Have a minimum cumulative revenue of:

  • ₹2 Cr (for proposals below ₹1 Cr)

  • ₹5 Cr (for proposals above ₹1 Cr)

• Be compliant with legal registrations: 12A, 80G, PAN, and preferably FCRA

• Not be affiliated with religious or political organisations

Only one proposal per organisation is allowed.

Multiple entries or incomplete submissions will lead to disqualification.

Focus Areas and Funding Themes

The RFP invites proposals under three clearly defined interventions:

Intervention 1: Adoption of Child Care Institutions (CCIs)

Adoption of Child Care Institutions (for children in need of care and protection, street-connected children, orphaned children, children of sex workers, victims of child trafficking/child labor, children in conflict with law and other vulnerable children)

For NGOs working with:

• Orphans

• Children in conflict with the law

• Street-connected children

• Victims of child labour, trafficking, or abuse

• Preferred States: Maharashtra, Uttar Pradesh, Bihar

• Funding: ₹25 Lakhs to ₹2 Cr

• Duration: 2 Years

Key Components:

• Infrastructure development of CCIs

• Child-friendly spaces with proper WASH facilities

• Individual care plans, education, life skills

• Healthcare and nutritional support

• Family tracing and reintegration

• Capacity-building of CCI staff

Intervention 2: Model Anganwadi-cum-Creche Centres (AWCCs)

• Preferred States: Jharkhand, Odisha, Telangana

• Funding: Up to ₹2 Cr (for 4 AWCCs)

• Duration: 2 Years

Key pointers :

• Set up or renovate AWCCs using WHO's Nurturing Care Framework

• Provide healthcare, 3 meals/day, and ECD curriculum

• Community awareness and parent workshops

• Staff training and development

• Creation of child-safe, inclusive, play-based learning environments

Intervention 3: Combating Child Sexual Abuse (CSA)

Focused on awareness, counselling, legal redressal, and survivor support under the POCSO Act.

• Preferred States: Uttar Pradesh, Maharashtra, Madhya Pradesh

• Funding: Up to ₹1 Cr

• Duration: 2 Years

Components:

• School-based awareness sessions on personal safety and abuse

• Teacher training and SOP development for child protection

• Parental workshops

• Community-level destigmatization campaigns

• Legal aid, counselling, and survivor follow-up in coordination with DLSA, CWC, and police

Important Dates to Remember

Event	Date
RFP Release	17th July 2025
Last Date for Queries	24th July 2025
Proposal Submission Deadline	11th August 2025
Shortlisting Notification	20th–24th August 2025
Presentations by Shortlisted NGOs	3rd–7th September 2025
Final Selections	After 15th September 2025

How NGO Guide Can Support You

Preparing a competitive proposal takes time, insight, and precision. If you’re an NGO looking to apply for SBIF Muskaan, here’s how NGO Guide can help:

✅ Proposal writing and formatting

✅ Budget sheet preparation

✅ Compliance documentation review

✅ Project design aligned with Muskaan framework

📞 Need help with your proposal?👉 Contact Us at 8867348678 or email us at contactngoguide@gmail.com